US Rare Disease Sickle Cell Disease Lead
Job Description
ROLE SUMMARY
This is the US Commercial Lead for the Oxbryta business. It is one of two Enterprise priority brands in the US Rare Disease portfolio.
This commercialized product in Sickle Cell Disease is the foundational asset for the $5B Pfizer acquisition of Global Blood Therapeutics in 3Q 2022, and is in the launch stage of its lifecycle. A second indication for pediatric patients was received in early 2022, providing patient access to over 90% of diagnosed patients in the US. An ongoing trial designed to expand coverage to ages 2+ is ongoing, with readout expected later in 2024.
This role is responsible for achieving both the financial / revenue goals associated with the deal metrics, as well as changing the course of care for the recognition, treatment and follow-up for sickle cell patients in the United States.
The latter is imperative not only to be the catalyst for the appropriate care of patients with sickle cell disease, which leads to a shortened lifespan for those afflicted, but also to achieve the overall financial objectives underpinning the value of the acquisition, which assumes the market will be reshaped prior to the introduction of the 2 pipeline medicines that are currently in late-stage clinical trials.
ROLE RESPONSIBILITIES
- Define and manage overall commercial strategy and tactical execution for Oxbryta across the US
- Engage, coach, and develop team of 14 direct and 2nd level reports to achieve high performance and maximize potential
- Ensuring both the high-performance, and the wellness of a large commercial team that is geographically distributed. It is expected the team will be comprised of members in both the Eastern and Pacific time zones.
- Serve as US lead for all Oxbryta HCP, Patient, Account, Patient Engagement, Access, and Lifecycle work: inclusive of strategy, tactical plan, execution and metrics for the brand
- Partner closely with customer and community facing organizations, inclusive of Sales Specialists, KAMs, FRMs, FASs, PACs, Patient Affairs, PALs, Community Activation and Rare Disease Navigators to ensure alignment on branded and unbranded strategy and pull through.
- Pilot the internal Brand Acceleration Teams, fit-for-purpose and marketing-led workstreams focused on accelerants of the brand performance; Primary point-of-contact to the evolving Chief Commercial Office
- Provide regular senior leader and ELT updates on brand performance, including quarterly earnings updates (IR backgrounders, Q&A, etc), and relevant monthly dashboard
- Co-pilot the monthly development and ongoing implementation of Insights to Execution plans to drive advancement of strategies and tactics
- Manage creation of promotional tactics across all customers, and align to overall brand strategy
- Develop robust plan to monitor performance of marketing programming via metrics and insights; optimize accordingly
- Lead cross-functional analytical colleagues in planning and executing ongoing analytics plan, and in addressing dynamic / ad-hoc analytical needs for the brand.
- Partner closely with US Market Access and Specialty Care Patient Engagement and Solutions to optimize the patient journey to medicine, inclusive of hub services and initiatives to increase persistency with Specialty Pharmacy Providers
- Partner closely with Finance, market planning and market access to ensure plans maximize brand value.
- Provide regular senior leader updates on promotional strategies, tactics, and performance.
- Lead the periodic LEs and LRF processes, and develop the annual brand operating plan, supported closely by ISE and Finance.
- Align closely with Sales Leadership in developing Spring/Fall POA, quarterly business reviews, incorporating field feedback into promotional development and activity
BASIC QUALIFICATIONS
- Education: Bachelor's degree in Business, Marketing or related field. MBA or equivalent highly preferred.
PREFERRED QUALIFICATIONS
- MBA or advanced degree preferred.
- Launch experience in the last 5 years is preferred.
- Experience working to establish new treatment pathways and/or patient engagement and advocacy is a significant plus
- Knowledge of Sickle Cell Disease, the key opinion leaders, national and community based organization advocacy leaders is highly desired.
- Experience leading teams across multiple time zones is highly desired
- Experience working with global marketing partners, and understanding/engagement with developing markets preferred – SCD is highly prevalent in sub-saharan Africa
PHYSICAL/MENTAL REQUIREMENTS
- Regularly required to operate standard office equipment (personal computer, photocopy machine, etc.)
- Ability to work on a computer for extended periods of time.
- Regularly required to sit for long periods of time, and occasionally stand and walk.
- Regularly required to use hands to operate computer and other office equipment.
- Close vision required for computer usage.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
The Commercial Team is expected to be staffed with team members in both Eastern and Pacific Time Zones; the leader will need to be able to lead and grow a high-perfoming team cognizant of these time differences.
Travel as required
LAST DAY TO APPLY: 03/28/2024
The annual base salary for this position ranges from $191,300.00 to $318,800.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
