Director, Integrated Media Strategy
Job Description
OVERVIEW:
Pfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. Integrated Media Strategy is a key function of the Global Media, Growth, & Performance Marketing team within the Chief Marketing Office (CMO). Integrated Media Strategy is responsible for developing holistic paid, owned, and earned strategies, maximizing media investment for products across the Pfizer enterprise, and helping to bring breakthroughs to patients.
The Director, Integrated Media Strategy will report to the Senior Director, Integrated Media Strategy and be instrumental in crafting strategy across paid, owned, and earned channels for several products within U.S. Specialty Care. By partnering with key internal and external constituents and cultivating a deep understanding of consumer/HCP insights and the therapeutic area landscape, this individual will bring to life audience-first, data-driven, and highly strategic plans. The ideal candidate is passionate about understanding patient and HCP needs with a focus on achieving marketing excellence and delivering measurable performance results.
ROLE RESPONSIBILITIES:
- Partner with Commercial Marketing Teams to design and implement audience-centric media strategy and tactical plans that deliver against a specific product’s marketing objectives
- Lead relationship with the Media Agency and collaboration with other agencies supporting Pfizer, working closely together to incorporate media best practices
- Partner with Commercial Analytics team to action insights from the MROI model into media mix decision-making
- Leverage insights from CRM & Audience Intelligence to craft highly impactful audience strategy
- Collaborate with Media counterparts (Performance Media, Earned & Partnership Media) to unlock strategy and activation across paid, owned and earned media
- Align closely with Media Measurement team and Agency to analyze media performance on a regular cadence and drive ongoing campaign optimizations
- Uphold core Pfizer Values (Courage, Excellence, Equity and Joy) in day-to-day activities
QUALIFICATIONS:
Basic qualifications
- 10+ years Marketing or Media experience in a professional environment
- Bachelor's degree in Marketing or equivalent experience (MBA Preferred)
- Broad knowledge of the pharmaceutical industry and healthcare environment
- Deep experience in digital strategy and performance tactics that lead to business outcomes
- Understanding of data-driven media planning and buying approaches
- Familiarity with media and vendor landscape and application of media trends in powering business results
- Experience with working with agencies, technology companies, or consulting partners in advertising and marketing tech
- Proven ability to work collaboratively across multiple teams
- Exceptional interpersonal skills and mastery of working in a matrixed environment
- Excellent communication skills; can articulate complex concepts to a diverse audience
- Creative, innovative problem solver who leads with insights derived from data
- Ability to manage cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
- Strong writing, presentation, and influencing skills
- Demonstrated ability to thrive under pressure, to take accountability and to meet deadlines
Preferred qualification
- NY or PA-based location
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Flexible
Other Job Details:
- Last Day to Apply: April 26, 2024
- Eligible for Relocation Package: No
- Eligible for employee referral bonus
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
