Director, Content Engine Lead
Pfizer Inc.
New York City, NY
Job posting number: #7288010 (Ref:pf-4922984)
Posted: October 27, 2024
Job Description
Why Patients Need You
Through the power of our seven portfolios, we have an unparalleled opportunity to learn faster, act quicker, and be bolder. Whether you are responsible for leading commercial strategies or supporting the development and implementation, your role can transform the way we launch our products to get them into the hands of our patients faster and with more impact.
What You Will Achieve
The Director, Content Engine Lead, is a new role within the Chief Marketing Office that reports up through the newly established Earned and Partnerships function. You will join this team and help to establish the content and opportunistic strategy (based on insights / analytics) for our commercial portfolio based on SEO insights. You will build and manage a team that drives this content strategy to drive search across our portfolio of commercial products. You will assess and advise on optimizing content integrated with our commercial platforms where there are gaps; manage KPIs for content channels and continuously adapt based on audience and business needs. You will create agile process for brands / commercial organization to respond to opportunistic moments with content that fits into culture. You will help to evolve and maintain a rapid response and proactive content engine - aligned to priorities and therapeutic areas and commercial needs. You will need to work cross-functionally to create commercial / marketing content across a matrix environment (corporate affairs, cross-CMO organization, brand teams).
How You Will Achieve It
Work with brand marketers to produce optimized social & digital creative content that employs & understands platform best practices and nuances
Partner with marketers and communications teams on editorial planning designing, creating, editing and publishing of relevant content based on commercial objectives and cultural contexts
In partnership with SEO lead, develop, implement ongoing optimization of SEO strategy for content across priority platforms for the company
Capture of analytics in partnership with social listening and reporting lead to evaluate ongoing performance of content
The individual will be responsible for developing and executing strategies to accelerate and simplify how we bring digital content externally; working to create new processes that enables faster, agile review processes
The ideal candidate is a strategic thinker with a strong understanding of content marketing, in-house and external agency management models
This colleague has an entrepreneurial mindset and thrives in building something new in white space
This colleague has the ability to leverage cutting-edge tools to create dynamic and personalized content across our owned platforms
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Qualifications
Must-Have
Bachelor's degree
10+ years of experience either in-house or at the agency setting in relevant roles
Strong understanding of social media and digital platforms
Strong examples of past work executing content strategies and campaigns
Strong project management skills
Growth mindset and ability to build something new in a white space
Excellent written skills for digital properties
Strong understanding of the legal and compliance regulations in the healthcare marketing space
Experience working with hybrid and central/decentralized content teams
Experience working in regulated industries or able to think strategically about prioritization and scale in this environment
Experience defining content-related KPIs and measurement strategies
Experience managing decoupled content environments in a way to minimize overlap and inconsistencies of brand voice when multiple environments inadvertently compete with each other across search and social
Compelling communication skills
Aptitude for convincing others (internally and externally) of the value of their ideas
Exceptional interpersonal skills and mastery of working in a matrix environment
Must be able to both drive strategy and execute with speed and high quality
Role model for the PFE Values (Courage, Excellence, Equity and Joy)
Executive presence and ability to interact and influence effectively with all levels of the organization
Nice-to-Have
Master's degree
Other Job Details:
- Last Day to Apply: October 29, 2024
- Work Location Assignment:Hybrid will require 2 to 3 days per week on site
- Eligible for employee referral bonus
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
